Guud Woman
Guud Woman wanted to translate their brand vision into a clearer digital experience. I supported them by working on brand refresh elements, subscription optimizations, and customer-focused design improvements.
Guudwoman
UX-Design, Social media design,
Packaging design
2025
.fig - .ai - .psd - shopify - unbounce - klaviyo
1. Design & User Experience
I expanded Guud’s existing brand guide and ensured it was consistently applied across all digital and physical touchpoints. By coordinating with agencies and internal teams, I helped build a cohesive design system, improved the user experience, and extended the brand identity into merchandise and event activations.
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Developed reusable UI components and visual rules to create a coherent digital identity.
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Refined the website navigation into clear life-stage categories, improving product discovery and customer guidance.
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Aligned all visual outputs — from website to campaigns — with the updated brand direction.
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Translated the Guud identity into physical touchpoints, including branded merchandise and a booth for events.
2. E-commerce & Growth
I supported Guud’s growth by optimizing subscription flows, checkout experiences, and product pages. My role bridged design and operations, ensuring both a seamless user journey and strong conversion performance.
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Set up and improved workflows in Juo, such as the Welcome Kit + Refill flow.
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Managed product pages, selling plans, discounts, and checkout flows.
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Solved payment and discount issues
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Used TripleWhale, Shopify analytics, and Clarity to identify opportunities and measure impact.
3. Research & Collaboration
I combined data and user research to inform design and marketing decisions, while coordinating closely with internal stakeholders and external partners.
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Conducted surveys and usability checks to better understand customer needs.
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Built and interpreted retention cohorts, linking insights to subscription and one-time buyer performance.
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Evaluated early results of campaigns and landing pages to refine content and design.
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Worked with Guud’s core team and agencies (design & dev) by preparing clear briefings and managing timelines.
